Why we built
the loop.
Trueloops exists because of a gap the whole industry learned to live with: engagement tools that stop at data capture, and rebate platforms that start at the receipt — with the actual customer relationship falling through the middle.
The thesis
Brands pay twice today: once for attention, once for proof — and the two never meet. A quiz platform collects sign-ups it can't tie to a purchase. A rebate processor verifies receipts it can't tie to an experience. Between them: exported CSVs, lost consent context, and reporting nobody fully believes.
Trueloops's bet is that the loop is the product. Engage → capture → verify → reward → retain, as one platform built from independent modules. Every module works standalone, every event is auditable, and the data lands in the systems the brand already owns. When the loop closes, marketing stops arguing about attribution — it shows verified purchases.
Built in Frankfurt, by Cocomore
Trueloops is a product of Cocomore AG, the Frankfurt-based agency and consultancy that has spent more than 25 years building digital marketing, platforms and CRM programs for global consumer brands. That heritage shapes the product: we've sat on the client side of every tool in this category, run the campaigns, and felt every gap Trueloops closes.
It also shapes our standards. European data law isn't an inconvenience we work around — it's the operating environment we grew up in, and the reason privacy is architecture here rather than paperwork.
What we believe
- Prove, don't promise. Every claim should survive the question "says who?" — in our product and on this website.
- Composability is respect. Brands should buy what they need, integrate in days, and be able to leave. Products that hold data hostage don't deserve the data.
- Privacy earns the data. Zero-party data is a gift from a consumer who trusted the exchange. The platform's job is to keep that trust operational — consent recorded, deletions honored, purposes enforced.
- AI with receipts. We use AI where it's measurably better (reading receipts, drafting campaigns) and gate it with human judgment where it matters (verification review, publishing, payouts).
Where we are
Trueloops is rolling out with design partners among European and global consumer brands through 2026. If your team wants to close its loop — talk to us.
Meet the team behind the loop.
A 30-minute conversation about your campaigns is the fastest way to see if we think the way you do.
Book a demo