One loop. Eleven modules.
Zero lock-in.
Trueloops is built as independent modules around one event-driven loop. Buy any piece standalone; compose them into the full engage-to-reward platform when you're ready. This page is the tour.
The loop is the product.
A consumer plays an experience, consents to share data, proves a purchase, receives a reward, and comes back. Around that loop: a brain that personalizes, eyes that measure, and an immune system that protects.
Five stages, each a full product.
Interactive experiences
A no-code builder for six formats:
- Quiz & personality tests
- Raffles & sweepstakes
- Polls & votes
- Instant win
- Advent & countdown calendars
- Prize wheels
Consent-first data
Every profile field is captured with an explicit consent basis and purposes. Progressive profiling asks the next question at the right moment instead of twenty at once.
AI purchase verification
Receipt photos are read by AI that scores its own confidence. High confidence auto-verifies; anything else goes to your human review queue with the image attached.
Idempotent issuance
Digital rewards and coupons issued exactly once per verified purchase — a retry, a refresh or a race can never double-pay. Fraud holds pause payouts until a human clears them.
Retention
Points, tiers and ongoing programs that turn one verified purchase into a relationship. (Growing through 2026 — ask us about the roadmap.)
Reward sourcing
The catalog and fulfilment seam behind Reward — digital gift cards and coupon codes today, an expanding partner network for physical fulfilment.
What turns modules into a platform.
The brain
Rules, segments and journeys over live events: if purchase verified → issue reward; if profile incomplete → ask one more question. Real-time next-best-action, driven by data the consumer consented to share.
The eyes
One dashboard closes the loop: impressions → plays → consented profiles → verified purchases → rewards, with a headline verified-ROI number. Shopping-basket insights per customer and per workspace.
The immune system
Consent lifecycle with recorded basis, deletion propagation across every module, audit receipts for every action. The full trust story →
Fraud defense
Duplicate receipts caught at pixel AND content level, per-person velocity limits, payout holds with a review queue — flag-don't-block, so honest customers never suffer.
The bloodstream
Sends every consented datum to your CDP, CRM or warehouse; a built-in exportable store is the fallback when you have none. Anti-lock-in as architecture.
The limbs
One headless campaign definition renders as hosted microsite, QR code, script embed, web component or native CMS block. Integrations →
From receipt photo to verified purchase.
| Step | What happens |
|---|---|
| 1 · Upload | The consumer photographs their receipt right inside the campaign — no app install, no account. |
| 2 · Duplicate check | The exact image and, after reading, the receipt's content fingerprint are checked against everything already submitted — a re-photographed copy of the same receipt is caught. |
| 3 · AI extraction | AI reads retailer, date, line items and totals, tags which products qualify for the campaign, and scores its own confidence. |
| 4 · Human review | Anything below the confidence bar lands in your review queue with the image attached. Nothing uncertain auto-verifies; nothing unreadable is lost. |
| 5 · Reward | A verified purchase triggers issuance — exactly once, with fraud holds pausing payout for flagged accounts until a human clears them. |
The result marketing actually needs: campaign spend connected to real products leaving real shelves — our-products spend per customer, not just basket totals.
The questions teams ask first.
Which campaign formats does Trueloops support?
Six interactive formats ship today: quiz, raffle, poll, instant win, advent calendar and prize wheel — all built in the same no-code builder, all rendering from one headless campaign definition on every surface.
Can I use a single module without the rest of the platform?
Yes — that is the founding architecture rule. Verification without engagement, engagement without rewards, data routing on its own: every module is independently usable and they communicate only through published events and stable APIs.
What happens when the AI can't read a receipt?
It never guesses. Low-confidence extractions route to a human review queue where your team approves or rejects with the receipt image in front of them. An unreadable receipt is a review case, never a lost customer or a wrong payout.
How do roles and permissions work?
Each brand workspace has owner, admin, user and read-only roles with per-capability permissions — who can publish, who can define the brand, who can manage members. Above the workspaces sits a separate platform-admin layer for operating the deployment. Every privileged action requires an explicit confirmation and is logged.
Walk the loop with your own campaign.
In 30 minutes we set up a real campaign in your industry and run it end to end — including a live receipt verification.
Book a demo